How Businesses are spending$1.14 Trillion on advertising
The global advertising machine funnels your budget into an endless pool of rising costs. Snapzi was built to fix that.
The Ad Spend Problem — And The Answer
Social Media Advertising
$306 B
Search & Programmatic
$208 B+
TV & Streaming
$167 B
Snapzi
0% IVT rate
(Invalid Traffic Rate)
Fixed Price
Retail Media
$78 B
Out-of-Home / Events
$155 B
Logo Networks
$63 B+
Where the Money Goes
Every Channel. Every Billion.
From social media to print to conferences — here's the full map of global ad spend in 2025, and what Snapzi changes the equation.
$306 B
Social Media Advertising
Instagram, Facebook, TikTok dominate. Promoted posts + influencer spending keep rising year over year, with ROI steadily declining as platforms raise rates.
−30% wasted$280 B+
Search & Programmatic Display
Google, programmatic exchanges, and display networks absorb the largest share of online ad spend. CPCs keep rising as auctions get more crowded.
~40% fraud/invalid traffic$178 B
Retail Media Networks
Amazon, Walmart, Target, and other retail giants sell premium placements on their platforms — and take a cut on every sale too.
15%+ invalid traffic$12 B
Email & Influencer Marketing
Creators dominate niche audiences and drive intent-based purchases. Open rates decline, deliverability shrinks, and influencer ROI is increasingly opaque.
Declining ROIMarketplace Commissions
Businesses Pay
Amazon
average Commission
(6%–20% depending on category)
Groupon
commission on deals
Etsy
total seller cost
(transaction, listing, and payment fees)
Walmart Marketplace
Commission
(depending on category)
eBay
commission
(final value fee)
DoorDash
commission
(restaurant deals)
Uber Eats
Commission
(restaurant deals)
App Store
commission
(platform fee)
Google Play
commission
(platform fee)
Snapzi has made Bots irrelevant
$63 Billion Paid to Bots in 2025 Alone
Juniper 2025 Global Invalid Traffic Report analyzed 2.1 billion paid clicks across Google, Meta, TikTok, LinkedIn, and Bing — here's what they found, platform by platform.
Up to 30% of Ad Spend Goes to Wasted in 2024
Businesses are estimated to lose hundreds of billions in ad spend each year due to bot traffic and low-quality impressions, with some reports suggesting up to 30 percent of digital ad budgets may be wasted.
Over $100 B Wasted in Ad Spend
Industry analysis is alarming — including bot traffic and fraudulent clicks accounted for over $100B in wasted digital ad spend last year.
Where Your Business Money Goes
Digital Marketing & Ads
Print Materials & Collateral
Events & Promotion
Search / AI
$5,000
Average Monthly Spend
Snapzi — Smart Deals Platform
Introducing Fixed Price advertising only on Snapzi
Snapzi shoppers arrive with one purpose: to find deals and promotions. 50% know exactly what category they're shopping for. 30% are open to discovering new brands that match their needs. The work of finding a motivated buyer is already done — you simply show up where the intent already exists. No bots. No scrollers. No wasted impressions.
What is Snapzi?
Your all-in-one savings platform
Snapzi is a two-sided marketplace — deal-seeking customers on one side, businesses driving loyalty on the other.
Smart Deal Discovery
Our AI scans thousands of deals daily to find the best discounts for your business needs.
Zero Wastage
Identify unnecessary expenses and get personalized recommendations to cut costs.
Automatic Application
Coupons apply automatically at checkout — no more manual code hunting.
Monthly Subscription, No Metering
With monthly subscription you can advertise on major social media through Snapzi for the entire month. One fixed price.
Interactive Tool
How Much Are You Losing?
Drag the sliders to see your real wasted ad spend — and what that budget could accomplish on Snapzi instead.
Monthly Ad Budget
$2K
Wasted per month (bots only)
$29K
Wasted per year (bots only)
$8K
Actually reaching real people
$2K
You'd reclaim monthly on Snapzi
At 24.20% IVT, you're paying a $29K annual invisible tax just on bot traffic — before accounting for the real humans who see your ad but had no intention of buying.